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  • SERVICES
    • EXECUTIVE COACHING
    • TRAINING & WORKSHOPS
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    • CREATE MAGIC AT WORK
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Founder Amy Lynn Durham

Create Magic At Work® was founded by Amy Lynn Durham, a seasoned business leader and executive coach, with the vision of transforming workplaces into vibrant hubs of creativity, productivity, and fulfillment. Drawing upon her extensive background in the telecommunications industry, Amy recognized the need for holistic approaches to organizational development and leadership enhancement. 


Amy envisions workplaces where magic isn't just a mystical concept but a tangible reality fostered through intentional leadership, innovative strategies, and a culture of collaboration. Her passion for empowering individuals and teams to unlock their full potential serves as the cornerstone of Create Magic At Work's mission. 

T E A M

Shawn Comboy

Dr. Aaron Tabacco

Dr. Aaron Tabacco

 With over 30 years of experience in Fortune 100 companies in both the United States and Europe, Shawn is an expert at developing the next generation of transformative leaders.  As a certified Executive Coach, her clients are representative of the most elite industries—encompassing the private sector, public sector, and non-profit fields 

 With over 30 years of experience in Fortune 100 companies in both the United States and Europe, Shawn is an expert at developing the next generation of transformative leaders.  As a certified Executive Coach, her clients are representative of the most elite industries—encompassing the private sector, public sector, and non-profit fields in the areas of technology, retail, logistics, education, and entrepreneurship.  

In the corporate world, her focus was on building/driving high-performing sales organizations and leading through dramatic organizational change.  As a specialist in restructuring and scaling company expansions, her background is an asset that allows her to understand the unique challenges, opportunities, and crossroads that leaders face.  

On a global level, she’s worked across Europe to optimize the performance of some of the most successful sales organizations in the world.  This has given her an appreciation for and the ability to help her clients navigate the challenges & opportunities of cultural diversity and history.

Shawn is a certified facilitator, delivering & authoring corporate leadership development & sales curriculums.     

Shawn has worked extensively with executive and mid-level sales leadership in the United States and Europe on leadership and coaching frameworks designed to build and drive high-performing teams.  

She’s created leadership development curriculums aimed at preparing ‘future leaders’ and strengthening organizational succession pools.   

Dr. Aaron Tabacco

Dr. Aaron Tabacco

Dr. Aaron Tabacco

   Aaron Tabacco, PhD, has been leading people through growth and change in some of life’s most challenging contexts for over thirty years. He is currently the Director of Staff Experience at the UCSF Department of Medicine and a Certified Executive Coach. Aaron is known across many organizations and populations for his talents in coachin

   Aaron Tabacco, PhD, has been leading people through growth and change in some of life’s most challenging contexts for over thirty years. He is currently the Director of Staff Experience at the UCSF Department of Medicine and a Certified Executive Coach. Aaron is known across many organizations and populations for his talents in coaching, leadership and organization development, mediation, and teaching. A former professor of nursing and senior program administrator, he enjoyed simultaneous roles in clinical practice, education, and research. He is an internationally published and regarded scholar in the areas of the neurobiology of learning and behavior, family science, and is a clinical specialist in executive functioning.

Throughout his career, Aaron has focused deeply on the professional comportment of students, faculty, staff, and executives and has earned a strong reputation for insightful and compassionate coaching and communications, as well as the ability to deliver transformational feedback. He is a committed ally and engages in and leads a number of diversity, equity, inclusion, and belonging efforts in his roles at UCSF and the Berkeley-Haas Executive Education program. Additionally, he has served a number of individuals and groups as a mediator, helping to bridge communication and values conflicts that otherwise prevent forward movement in high-stakes circumstances from C-Suites to ICUs. Overall, he uses his former career and education as a nurse to guide organizations in their journeys to become holistic workplaces that promote healthy engagement and work/life integration. As a graduate and faculty of the Berkeley Executive Coaching Institute (BECI), Aaron’s approach to his clients centers upon connection through high-level presence, compassion, and emotional intelligence.

Outside of his professional work, Aaron is an author, avid reader, student artist, musician, and the father of three young adult sons with whom he explores the awe-inspiring geography of the Pacific Northwest. He makes his home in Vancouver, WA, and travels frequently to the San Francisco Bay Area for work. 

Traycee Mayer

Dr. Aaron Tabacco

Alison Godfrey

  Traycee has extensive Leadership success in hospitality, business development, and facility operations. She has a uniquely authentic ability to relate to and develop all levels of employees and model excellence in a 360-degree fashion. 

Her human-to-human approach allows her to maximize each engagement.

  

COACHING EXPERIENCE:

  •Hospitalit

  Traycee has extensive Leadership success in hospitality, business development, and facility operations. She has a uniquely authentic ability to relate to and develop all levels of employees and model excellence in a 360-degree fashion. 

Her human-to-human approach allows her to maximize each engagement.

  

COACHING EXPERIENCE:

  •Hospitality Leadership

•Sales & Operation Mgrs.

•Hotel & Venue Managers

•VP, Senior Directors, CXO

•Facility General Managers

•Business Owners/Founders


AREAS OF EXPERTISE:

  •Multi-Gen Leadership

•Emotional Intelligence

•Self-Awareness

•Executive Presence

•Leadership Clarity

•Business Development

•Operations Leadership 

•Growth Mindsets

•Developing New Leaders

•Authentic Leadership

•Team Building

•Employee Connections

•Sales Leadership

Alison Godfrey

Dr. Aaron Tabacco

Alison Godfrey

   As an Executive Coach and Facilitator with over four years of experience, Alison Godfrey helps leaders and teams unleash their full potential and achieve their professional goals. She works with the Berkeley Executive Coaching Institute, a prestigious program affiliated with UC Berkeley/Haas School of Business Executive Education, wher

   As an Executive Coach and Facilitator with over four years of experience, Alison Godfrey helps leaders and teams unleash their full potential and achieve their professional goals. She works with the Berkeley Executive Coaching Institute, a prestigious program affiliated with UC Berkeley/Haas School of Business Executive Education, where she delivers immersive training and distance learning to executives and aspiring coaches.

Alison combines her solid foundation in the business world with her deep understanding of emotional intelligence and leadership development. She has successfully led and supported various strategic initiatives, operational improvements, and organizational changes across different sectors and industries. She empowers her clients to develop their leadership brand, align their vision and strategy, enhance their communication skills, and foster collaborative partnerships. She is passionate about creating positive and sustainable impact through executive coaching and facilitation. 

Rebecca Morrison

Rebecca Morrison

Rebecca Morrison

  Rebecca Morrison is a certified executive coach dedicated to helping high-potential leaders, entrepreneurs, and small businesses achieve sustainable success. With a strong background in law, finance, and operations, Rebecca brings a strategic and results-driven approach to leadership development.

Her coaching expertise spans over 500 hou

  Rebecca Morrison is a certified executive coach dedicated to helping high-potential leaders, entrepreneurs, and small businesses achieve sustainable success. With a strong background in law, finance, and operations, Rebecca brings a strategic and results-driven approach to leadership development.

Her coaching expertise spans over 500 hours, working with professionals across industries including technology, finance, engineering, and law—from entry-level talent to CEOs. She is a sought-after speaker on positive psychology, sharing insights on driving success and team effectiveness through mindset and behavioral shifts. She is also the author of the best-selling book, The Happiness Recipe: A Powerful Guide to What Matters, which explores practical strategies for achieving fulfillment in work and life.

Before working as an executive coach, Rebecca held executive leadership roles, including Chief Operating Officer at WM Capital Partners, where she oversaw strategic growth, fund administration, and business operations. She also served as Director of E-Discovery & Practice Support Services at a major law firm, managing a team of 200 professionals and implementing large-scale operational improvements. Her early career as a litigation associate and her work in corporate management provides her with a unique ability to coach executives navigating complex challenges.

Rebecca holds a Juris Doctor from Georgetown Law (Cum Laude) and is a Certified Executive Coach through the UC Berkeley Executive Coaching Institute. She is also a Certified Positive Psychology Practitioner through the Flourishing Institute. Her mission is to empower leaders to untangle obstacles, maximize their potential, and create meaningful success—both professionally and personally.


Areas of Expertise:

  • Executive and Leadership Development
  • Positive Psychology and Mindset Coaching
  • Strategic Operations and Organizational Effectiveness
  • Career Fulfillment and Purpose-Driven Success

Kristin Ekkens

Rebecca Morrison

Rebecca Morrison

 Kristin Joy Ekkens is a Certified High-Performance Coach, accredited by the High-Performance Institute in 2020. With over 20 years of experience, she specializes in unlocking extraordinary potential in top executives and organizations worldwide. Kristin has a proven track record of challenging the status quo and overcoming limiting belie

 Kristin Joy Ekkens is a Certified High-Performance Coach, accredited by the High-Performance Institute in 2020. With over 20 years of experience, she specializes in unlocking extraordinary potential in top executives and organizations worldwide. Kristin has a proven track record of challenging the status quo and overcoming limiting beliefs to drive transformational change.

Kristin is fluent in Spanish and English and has coached leaders across sectors and industries such as tech, finance, research, computer science, and healthcare. She coaches leaders from around the world including North America, LATAM, EMEA, and APAC. Kristin is an alumnus of Stanford Graduate School of Business’s executive LEAD Program focused on innovation as well as an inaugural Cultural Intelligence (CQ) Fellow and CQ Certified Master Facilitator and award-winning cultural strategist. She specializes in leading change, shifting cultures, and creating high-performing global teams.

Sandra Bargman

Rebecca Morrison

Sandra Bargman

Sandra is masterful at teaching the vocal techniques and storytelling skills that empower business leaders, non-profit directors, and emerging influencers to create impactful communication and authentic presence. Her dual career as a professional actor/singer/director and as a life counselor made for a natural training ground for her to b

Sandra is masterful at teaching the vocal techniques and storytelling skills that empower business leaders, non-profit directors, and emerging influencers to create impactful communication and authentic presence. Her dual career as a professional actor/singer/director and as a life counselor made for a natural training ground for her to become an Impactful Communication + Presence teacher/coach.

With a BFA in drama from Carnegie-Mellon, and a 30+ year professional career that took her around the world, both on stage and behind the scenes, behind the mic and on-camera, Sandra understands firsthand what it takes to tell a story in a powerful and engaging way.

In 2005, Sandra enrolled at The New Seminary for Interfaith Studies, and was ordained as an Interfaith Minister, counselor, and life strategist. Unaffiliated with any single religious tradition, she has helped clients pursue their deeper truths, values, and intentions as they come to a greater understanding of their own internal goals, message and mission.

What do good actors, speakers and leaders all have in common? Truthful Presence. In other words, they know what, how and why they are communicating. They understand that it is at the intersection of intention, content, and delivery where truthful presence and authenticity live.

By weaving the skills of the actor: breath + body language work, vocal strength, diction, intention, and storytelling with the skills of emotional + spiritual intelligence: the power of silence, mindfulness, deep listening, and wisdom presence she’s created a holistic methodology called The B.I.G. Approach, to help business leaders, executives, educators, lawyers, anyone to step into bolder and more real communication, intentional conversations, and gutsier storytelling.

Working 1:1 with clients, in small group workshops and rehearsal processes, as well as presenting at conferences, Sandra has worked with actors, teachers, lawyers, speakers, students, influencers and entrepreneurs, people of all ages and backgrounds, to educate, empower, and energize people to step into their true potential.

Maria Mayes

Rebecca Morrison

Sandra Bargman

 Maria Mayes is a multifaceted professional, serving as a Chopra Certified Meditation Teacher and Well-Being Coach. Maria integrates Breathwork, Meditation, and Mindfulness into corporate environments, fostering wellness from the conference room to the cocktail table.  Maria is committed to enhancing the mental well-being of the collectiv

 Maria Mayes is a multifaceted professional, serving as a Chopra Certified Meditation Teacher and Well-Being Coach. Maria integrates Breathwork, Meditation, and Mindfulness into corporate environments, fostering wellness from the conference room to the cocktail table.  Maria is committed to enhancing the mental well-being of the collective and has a track record of creating positive transformations in the lives of executive-level leaders and healthcare providers.  As the Chakras & Chardonnay podcast host, she brings these transformative teachings to a global audience.   

Take it from them...

 "Amy has an incredible gift for asking questions that lead to "ah-ha" moments. Her presence is always so warm, caring, supportive, and attentive. When you are on a path of self-discovery like this it is incredibly helpful to have someone who is showing up 100% for you in service, caring, and insight. I really felt like I was always the sole focus and my journey and needs were front and center. Amy was able to help me dig deeper, clarifying my answers in such a way that things became fully aligned and I gained much better insight into the concepts and values that were challenging me."


- Private 1:1 Coaching Client

 "I've grown so much in my confidence and self-worth, which has been a struggle for me as a business owner. Amy adds a little magic as well with her intuition and knack for human resources. She has equipped me with real tools to tackle concerns with real-life situations at work while dealing with my own emotions and the inner work that goes with all of that. In all, Amy has helped me grow for the next chapter of my life to step into my higher potential both in business and in my personal life."  


- Private 1:1 Coaching Client

"The journey to become a more deeply reflective leader and to elevate your thinking in terms is THE path forward to remake your own leadership and life journeys, as well as the future of your team, company, community, or organization. If you want a higher perspective and purpose, you have to climb the mountain. Amy is a brilliant, sage, and loving guide."


- Private 1:1 Coaching Client

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This is truly a first-class, boutique, custom care. I love everything about Amy's approach.


Private 1:1 Client

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2025 CREATE MAGIC AT WORK® 


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